What is Digital Marketing?

The perfect resource for beginner to advanced digital marketers looking to learn new skills or hone existing ones.

The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing.

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. If you’re new to digital marketing, it may feel overwhelming.

 We get that… But in many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers. Now, think about the last important purchase you made.

Perhaps you purchased a home, hired someone to fix your roof, or changed paper suppliers at your office. Regardless of what it was, you probably began by searching the Internet to learn more and find your best options.

Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted with, and the solutions, features, and pricing you researched. Today, most purchasing decisions begin online. That being the case, an online presence is absolutely necessary—regardless of what you sell.

And having a strong digital presence will help you in multiple ways:

 • It will make it easier to create awareness and engagement both before and after the sale.

 • You can convert new buyers into rabid fans who buy more (and more often).

• You’ll enjoy all the benefits of word-of-mouth and social sharing.

 Be aware, though, the digital marketing scene is ever changing. Gurus, podcasts, and bloggers declare a tool or tactic hot one week and dead the next. The truth is, today, digital marketing is less about “digital” and more about “marketing,” largely because digital marketing has come of age. Its fundamentals have already been established.

My objective is to clear the confusion about the tactics that work and how to use them to grow your business. i stand against those so-called gurus who promote the next “shiny object” that will reportedly kill email marketing, digital advertising, or search engine optimization. Here, i'm all about the fundamentals.

As you’ll see in this guide, these core disciplines of digital marketing will be critical to your business growth today, tomorrow, and for years to come. Each of these disciplines will be covered in a chapter of this Ultimate Guide to Digital Marketing as shown below.

What You’ll Learn

Chapter 1: Your Digital Marketing Strategy Template
The Customer Value Journey is the strategic foundation of everything we do here at DigitalMarketer. It’s the master template upon which every other digital marketing discipline and tactic is built. Learn all 8 stages and how you’ll use them to create a winning strategy for your business.

Chapter 2: Developing a Content Marketing Strategy 
Done right, your content marketing will not only attract prospects, but also move them through a marketing funnel to drive more sales and grow your business. Learn how to plan your content marketing strategy and how to create “perfect” content.

Chapter 3: Crafting a Digital Advertising Plan 
The secret to powerful digital marketing is traffic. If you can master traffic acquisition, you can easily drive traffic, sales, and ultimately, growth. Here, you’ll learn the secrets to crafting a digital advertising plan that actually works.

Chapter 4: Understanding Social Media Marketing 
“Going social” isn’t simply about being active on Facebook and Twitter. Learn the Social Success Cycle and how you can use it to attract your fans and followers, engage them, and even sell to them.

Chapter 5: Following Email Marketing Best Practices 
Forget any rumors to the contrary. Email is alive and well—and if you know how to use it, it will help you exponentially grow your business. Learn the role of email in a growing business and how you can use it to quickly move prospects and customers through the Customer Value Journey.

Chapter 6: Designing Your Search Marketing Strategy 
Search marketing has radically changed in the last few years. But we see that as good news! Today, it can boost your website’s traffic and visitors’ trust while supporting your other digital marketing disciplines as well. Learn the right way to do search engine optimization here.

Chapter 7: Applying Website Analytics to Your Digital Marketing 
If numbers aren’t your thing, we’ve got you covered. Website analytics are a powerful tool for helping you figure out what’s working, what’s not, and what to do next. Learn the process we use here at DigitalMarketer—an easy-tounderstand approach anyone can use.

Chapter 8: Leveraging Conversion Rate Optimization to Drive Growth 
Conversion rate optimization may sound hard, but it doesn’t have to be. And it’s critical to your success as a digital marketer. We’ll show you how to implement a simple framework that will guide everything you do as a digital marketer.

In each chapter, we’ll cover 4 key aspects to the strategy being discussed:

• The Methods: the strategies and processes you’ll use to create your plan and execute it in your own business. This is the bulk of each chapter— because in digital marketing, how you execute a strategy is key. And in this Guide, we share the exact methods we use here at DigitalMarketer.

 • The Metrics: the numbers you’ll watch to measure your success and identify areas that need tweaking (or are worth doubling down on).

• The Lingo: the terminology used by experts, so you can communicate intelligently (even if you don’t consider yourself a pro).

• The Roles: the people in your organization who will likely have responsibility for planning and running each tactic.

We’ve organized this Guide in a logical progression. Though you can jump around, learning the tactics in whatever order you feel you need them, we recommend that you read through the chapters in order. Take your time.

Read and study one chapter at a time. Apply what you learn. And when you feel you’ve got the methods up and running, move on to the next chapter.

You’ll be surprised at how quickly you can implement these tactics if you focus on them one at a time. Then, when everything is up and running, you can focus on optimizing and improving your processes for maximum growth.

Ready to start?


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